blog
Look away now if you are a fan of competency frameworks, 9-box and other performance management tools.
Setting up my own consulting business was hugely liberating for me. I love the variety of working with lots of different clients on a diverse range of projects. I spend most of my time troubleshooting or writing. Suits me down to the ground. Also, after 20 years in...
Reverse Mentoring – a small step towards making the workplace, and society, more inclusive
Now more than ever silence on inequality, in all its forms, is unacceptable. I feel strongly that on this topic, actions speak louder than words. Talking about diversity and inclusion in broad brush strokes and support for #BlackLivesMatter isn’t good enough. People...
Face masks, thermal scanners, Perspex, handshake bans … don’t be surprised if colleagues aren’t in a rush back to your sparsely populated office
3 tips to improve the employee experience as we unwind COVID-19 restrictions We went into lockdown almost overnight but unwinding the COVID-19 restrictions will be much more complicated and protracted. Anyone leading a team, or responsible for employee engagement,...
Take time to re-evaluate your values and emerge from COVID-19 stronger
I’m determined to stay positive through these challenging days, and find ways to learn and grow, so we emerge from the coronavirus stronger. Lots of things have struck me about individual, community and businesses’ responses to the emergent crisis. We’ve seen:...
The power of Purpose in navigating these uncertain times
Have you worked out how your business can play its part the in the battle against COVID-19? It is obvious how some businesses need to step up and live their Purpose: medical device companies are accelerating the production of coronavirus testing kits and life sciences...
Tips for communicating with your employees through the coronavirus crisis
The coronavirus crisis is evolving at pace, each day brings new information that changes the outlook, but what we do know from public health officials and NGOs is that it hasn’t peaked yet, and it's likely to extend for several months to come. The global scale and...
Machine learning: does personalised marketing sound the death knell for PR?
Netflix. Google maps. Spotify. Predictive text. Machine learning is all around us and getting more and more sophisticated with every piece of data we reveal about our preferences and likes. I’d be lost without Google Maps (literally). I’m uncomfortable about all the...
Are communicators allergic to playbooks?
Playbooks are the norm in sales and marketing, but not in communications. Why is that? Is it because for the most part communicators tend to be creative (right-brain), intuitive, ‘big-picture’ thinkers, who dislike excessive rules, regulations, or standard operating...
We are all potential film makers – the only camera you need is the phone in your pocket
I’ve been totally inspired to give visual storytelling a go, so paying it forward. When I studied communications in the 1990s, I found film really intimidating … the equipment was cumbersome, the set-up time consuming and the post-production sucked the joy out of it...
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Registered company details: Argideen Communications Ltd, a company registered in Ireland. No. 607548.
Director: Jacinta Collins. Registered address: Knocks, Rossmore, Clonakilty, Co. Cork