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Are communicators allergic to playbooks?

Are communicators allergic to playbooks?

Playbooks are the norm in sales and marketing, but not in communications. Why is that? Is it because for the most part communicators tend to be creative (right-brain), intuitive, ‘big-picture’ thinkers, who dislike excessive rules, regulations, or standard operating...

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Registered company details: Argideen Communications Ltd, a company registered in Ireland. No. 607548.
Director: Jacinta Collins. Registered address: Knocks, Rossmore, Clonakilty, Co. Cork