Netflix. Google maps. Spotify. Predictive text. Machine learning is all around us and getting more and more sophisticated with every piece of data we reveal about our preferences and likes. I’d be lost without Google Maps (literally). I’m uncomfortable about all the...
Playbooks are the norm in sales and marketing, but not in communications. Why is that? Is it because for the most part communicators tend to be creative (right-brain), intuitive, ‘big-picture’ thinkers, who dislike excessive rules, regulations, or standard operating...
I’ve been totally inspired to give visual storytelling a go, so paying it forward. When I studied communications in the 1990s, I found film really intimidating … the equipment was cumbersome, the set-up time consuming and the post-production sucked the joy out of it...
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